The New Lottie Doll for Young Girls With the Expression 'Be Bold, Be Brave, Be You'.

I read an article over the weekend on the launch of a new doll that really excites me because it brings hope for a better tomorrow. Young children are so impressionable and we, as the older generation, have a responsibility to guide their way. If we allow something to grab their attention while holding a negative influence over them, then we have no-one to blame but ourselves. 
 Healthier: Genevieve Bland and Caitlin Dooley with their Lottie dolls, which can stand and wear practical clothes. Photo: Melanie Faith Dove.

Healthier: Genevieve Bland and Caitlin Dooley with their Lottie dolls, which can stand and wear practical clothes. Photo: Melanie Faith Dove.

Plastic giants such as Barbie don't make it easy to navigate the boundaries, especially when kids use the line 'but everyone else has one'. So when a doll like Lottie arrives on the scene, we breathe a sigh of relief, because it makes our job a little easier. Not to say that we can ease up on the responsibility of setting a good example, but it just gives us another tool in our arsenal.

Just launched in Australia and focussed on bringing back the innocence in child's play, Lottie is a good item for the Christmas list this year. Unlike her peers, she has a form that mimics the average 9-year old girl's body shape; no boobs, sturdy legs and realistic proportions aside from her over-sized head. She models a healthy, sensible lifestyle by enjoying outdoor hobbies and playful activities as opposed to driving a car or owning a home.

Growing concerns towards the over sexualised image portrayed by dolls like Barbie, Bratz and Monster High have been put at ease with the arrival of the well-rounded and researched 7inch Lottie doll. With the motto 'Be bold, be brave, be you',  she has charmed the likes of eating disorder support groups, The Butterfly Foundation, psychologists and parents.

It is taking a doll back to what a doll is - it’s a cute doll, it’s not a sexualised image, it’s not an adult image, it’s a doll for children, and I see that as being a very positive step forward,
— Christine Morgan. Chief Executive, The Butterfly Foundation
Girls aren’t born hating their bodies, we teach them to hate their bodies. [This doll] is a representation that your body is normal,
— Louise Adams. Clinical psychologist, Sydney
Lottie is a positive alternative to dolls that have unrealistic body shapes, wear highly sexualised clothing or come with tattoos, fangs and other such things that promote unhealthy and unrealistic lifestyles to young children,
— Kristan Dooley. Managing director of Women's Forum Australia, an independent women's think tank that undertakes research, education and public policy development on issues affecting women

Lottie is sold online and comes complete with games, free colouring pages and other online 'goodies'. 

Let us know what you think of the new doll and if she'll be on the Christmas list for your daughter, niece or young sister this year.

Heids Xx